As an online Adventure Travel Agent, we earn our living through commissions from the Tours that we sell. That means that there is no charge to you for using our Services or Booking Tours through us. What’s more, this includes Custom Planning & Personalized Requests. So, let us know what you have in mind for your next Active Holiday, Outdoor Course, Expedition or  Adventure Travel & we’ll line it up for you, at no extra cost.

If you find the same Tour for less, we’ll match it.


Adventure Travel has inherent risks, so our partners are selected based on their qualifications & commitment to Safety & Quality. So, you can Experience Adventure & Personal Experience with Confidence.


We are constantly searching the world & adding new Adventure Holidays to Inspire & allow people to do the Extraordinary. However, Experience & Skill Levels vary greatly. That’s why we provide the most Extreme Challenges as well as options for first-time adventure travelers. And, everything in between. Use our Activity Level filter. So you can always find your Next Adventure.


The Lowest Possible Impact on the Environment & Local Cultures. Our Partners, big & small, are selected based on their dedication to meet these standards of sustainable travel.

Ultimately, our goal is that all of our Active Holidays have a Positive Impact on their Destinations & Local Cultures, as well as the Travellers.

& These Two…



ACTION CULTURE was founded in 2016 by Australian adventurer Glenn Murray-Prior. Glenn started travelling straight out of high school & never stopped. He has been on many Adventures, worked for over 10 years in Bungy Jumping & then for 8 years with a major International Tour Operator.

Inspired by the energy & power of Personal Experience, he now puts his passion & experience into ACTION CULTURE.

[email protected]



Laura became a partner and the Marketing Director of ACTION CULTURE in 2018. Based in the stunning New Forest on the South Coast of England, Laura loves nothing more than exploring the great outdoors. Having traveled a lot after university Laura has enjoyed scuba diving all over the world, jumping out of planes, hiking up mountains, and experiencing different tastes and cultures.

As life became more settled (as it tends to do!) Laura turned her for love for travel and adventure into her work. Marketing for the travel, leisure, and tourism industry for over 12 years. She loves nothing more than to help show people that their leisure time can become a great adventure. No matter how much time you have!

Teaming up with Glenn, Laura is delighted to bring active holidays and adventure travel to as many people as possible. Whether you’ve only got a weekend to play with or are looking for that once in a lifetime experience – she can’t wait to help you find your next adventure!

[email protected]

Surfboard Bungy Jump, Bali circa 1996

“Not so long ago, many activities were considered extreme & you had to seek out others with experience to get a chance to try them.

Package Tours were; hotel pools, buffets & following a guide through crowded tourist areas.

That’s definitely changed. Now, it’s great to see professional operators offering so many amazing Adventure Experiences in the most beautiful places on earth, in a Responsible & Sustainable way.

In my opinion, Adventure Travel has come of age & is now accessible to all. That’s the inspiration for ACTION CULTURE as a place to bring these opportunities together & allow people to find Inspiration in Adventure & Personal Experience.”


Action Culture Gives One Percent
Action Culture on BBC Wildlife
Action Culture in Inspired