Hokkaido – ACTION CULTURE at AdventureWeek Japan

ACTION CULTURE was invited to join the ATTA (Adventure Travel Trade Association), in Hokkaido, Japan for their AdventureWeek Japan.

This was a perfect opportunity for us to test-run many great adventure activities that could be part of our activity holidays and to find adventure holidays to add to our growing list of the best adventure travel opportunities in Asia.

Basically, we joined local adventure tour operators in Hokkaido as they took us on their activities. After that, we evaluated the activities and gave feedback on how they could be enhanced for our own adventure travel clients. This process is a win-win, in that, ACTION CULTURE gets to test-run the activities. Then, the local tour operators get to better understand the desires and priorities of our travelers.

It was an inspirational week, to say the least. Hokkaido is an incredible destination for anybody who loves the outdoors. Especially, those who love the snow. From snowshoe walking, riding fat bikes over drift-ice to backcountry skiing, there is something here for everybody.

One thing that was incredibly clear to us, is that there is no other place, that we know of, with such amazingly deep and fine powder. If you’re a snowboarder and have time in January or February, you must consider a snowboarding trip to Hokkaido. Deep, deep, deep powder and easy access to the backcountry via the lift system make this a snowboarder’s dream.

So, if you’re considering Japan as a destination for your next active holiday, get in touch with us! We’re happy to give you free advice and can recommend the best local adventure travel tour operators. We’ll also be happy to create custom itineraries for you to consider. Now, what are you waiting for?